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Water is a public good. Clean
safe drinking water is and
should be a human right. The
first day of the Porto congress
featured four hours with a
starry line-up of speakers, on
Hydration, Beverages and Health,
sponsored by the Danone Waters
division. The morning session
was on ‘Hydration, beverages,
satiety and health’. The
afternoon session was on
‘Governmental and regulatory
actions across the globe’. The
congress also featured two other
sessions on hydration. Why so
much on (horrible word)
‘hydration’? Why only one
session during the whole of the
Porto congress on breastfeeding?
Could this be because nobody has
yet worked out how to patent and
brand breastmilk and how to get
A-list women to tattoo their
breasts and backsides with
company logos?
The Danone hydration session
presentations, and also
discussion, focused on the
question: What should be inside
the bottles offered to us for
sale? In the absence of bottled
water, it was implied,
populations would be driven to
drink from other bottles
containing sugary and
artificially sweetened drinks.
Speakers stressed that this is a
big issue in low and middle
income countries where it is
less safe to have tap water.
Commercialisation of water
Are we in public health
nutrition being asked to accept
that tap water is not an option?
Are we assuming that we are
going to promote the dependence
of countries (especially the
poorest) on the worldwide
corporations dedicated to
bottling the public good of
water? I call you to watch again
the video I cited in my June
column (1,2).
Click here!
The second two-hour Danone
hydration session in the
afternoon of the first day, kept
the discussion restricted to
what government and industry
should do, in order to put
across the message that it is
best to invest in bottled water.
The main question was: What is
best, to have bottled water or
bottled sugary drinks? I
concluded from what I heard that
Danone Waters Ltd. is helping us
to address the obesity epidemic
by shifting the consumption from
sugary drinks to water, simply
because Danone is now investing
countless $US millions in
bottled water. Danone also
manufactures calorie bombs in
the form of cookies.
Participants in the Danone
hydration sessions were able to
refresh their discussions
afterwards by drinking the free
bottled water provided
everywhere within the congress
building by yes, you have got it
in one, Danone Waters. Perfect
marketing: public health
nutritionists and related
professionals drinking Danone
bottled water, and clutching and
circulating within the congress
venue and surrounding areas,
Danone bottled water. It could
have been worse. If Danone had
not provided bottled water,
perhaps participants would be
drinking and promoting Coca-ColaTM
instead.
Are we in international public
health nutrition, happy to
become talking walking
advertisements for the food,
drink, and ‘hydration’
industries?
Protecting tap water
I have some bad news for Danone
Waters, and the Porto organisers
who agreed that four and more
hours of the congress in effect
be advertisement and promotion
for Danone. This is also
excellent news for public
health. See the picture below,
of what I found in a restroom in
Porto’s international airport on
my way home to Rio. There is
perfectly safe and clean tap
water! The airport is investing
in getting user credibility, by
posting information about the
quality parameters of the tap
water. I drank a glass. Cool,
delicious, fresh, safe. And free
– well, so far, maybe on my next
visit to the Euro-zone, its
water will have become
privatised.

References
- Gomes F. What my parents
have taught me, and other
items. [Column] Website of
the World Public Health
Nutrition Association, June
2010. Obtainable at
www.wphna.org.
-
http://www.youtube.com/watch?v=Se12y9hSOM0
Porto 2010. Food processing
The worlds in which we live
On the final day of the
Porto congress I attended a
debate session. This had my
colleague Carlos Monteiro
proposing that ‘Ultra-processed
foods are adverse to human
health’, with John Lupien
opposing.
One of Carlos’s points is that
the transnational and big
national food and drink
manufacturers exert great
pressure to squeeze out the
traditional foods from the
Brazilian diet and to maximise
the share of their branded
ultra-processed foods. This has
already been done in countries
like the US and UK. He showed
examples of Nestlé’s strategies
to reach traditional Amazon
people whose diets are so far
almost entirely traditional.
Nestlé is penetrating the
Amazon, by launching ‘floating
supermarkets’ which are in
effect hoardings and
advertisements for Nestle, boats
just selling their
ultra-processed products,
projected at impoverished
communities living around the
Amazon (1).
John Lupien said we should get
real, and live in the modern
world. Processed food is the way
it is, he said. This made me
think: What if someone suddenly
hit you in the face while you
walked home? Would you say
‘That’s the way it is’? This
also reminded me of meeting I
attended at another nutrition
congress, to discuss the
sponsorship policies of future
congresses. Several colleagues
asked the organisers to restrict
the current unlimited
participation and visibility of
food industry in their
congresses. The answer was:
‘This is the way it is, this is
how it happens’. Sorry about the
fierce analogy, but folks in
Germany said that sort of thing
on first learning about the
extermination by the Nazis of
the Jews.
John Lupien highlighted the
importance of food processing.
But one question was not
answered. This is: What should
be the share of ultra-processed
foods in our diets? Another
issue is, we do indeed live in
the real world, but which one?
The Brazilian world is so far
very different from the US
world, when we are talking about
ultra-processed foods. In
Brazilian one-third of diets are
on average composed of
ultra-processed foods, whereas
in John Lupien’s native land,
the US, almost nine tenths come
from ultra-processed foods. We
Brazilians wish to protect our
traditional diets, based on
Brazilian staples, and our
intention is to reverse the
current trend and to reduce the
amount of ultra-processed foods.
After the session I talked with
Walter Willett of the Harvard
School of Public Health. He too
is hostile to ultra-processing,
but he said that it is possible
to achieve a healthy diet with a
fairly high share of
ultra-processed foods. True. But
he also lives as a privileged
professional and family member
in the US, where 90 per cent of
the food supply is
ultra-processed. Can and do
people who are not educated
about nutrition, and who have
little choice, construct and
afford a healthy diet from
what’s on offer? I rest my case,
and that of Carlos.
Debates in Porto usually ended
in a vote. This one did. For the
motion proposed by Carlos: 30.
Against the motion, as proposed
by John Lupien: 0.
Reference
-
http://blogs.alternet.org/appetiteforprofit/2010/06/20
Nutritional art
The beautiful taste of food

In Brazil bananas are ripe all
year long. In the South-East
region, October is the starting
season of the most common banana
in Brazil, the silver banana (banana
prata). Instead of a
photograph, this month I bring
you above the art of J. Borges.
José Francisco Borges was born
in Bezerros, Pernambuco. From
the age of 8 he worked with his
father in the land, and at 10 he
started to make and sell
handmade toys.
In the 1960s he wrote his
best-seller O Encontro de
Dois Vaqueiros no Sertão de
Petrolina, (1). For many
years he has depicted in colour
and in black and white, Brazil
and its culture through
cordel (popular verse)
literature and xilogravura
(woodcuts), of day to day
Brazil. So now here is a
cordel written by Gilbamar
de Oliveira:
The north-eastern cuisine
(A culinária nordestina)
is modest but varied
(é modesta porém variada)
pleasing any palate.
(agradando qualquer paladar)
It has couscous with milk,
(tem cuscuz com leite,
buchada,)
coconut mixed with raw sugar
(a boa cocada de rapadura)...
...
Serve yourselves with sweet
pumpkin,
(Sirvam-se de doce de jerimum)
made by mother, and banana or
cashew,
(de mamãe, banana ou caju,)
guava in syrup or jam,
(goiaba em calda ou compota,)
mangaba and cocktail of umbu,
(mangaba e batida de umbu,)
the glory of rice pudding,
(arroz doce, um espetáculo,)
and how about a little honey of
uruçu?
que tal um melzinho de uruçu?
As you see, many names here are
of delicious native and
established Brazilian fruits for
which there is no English name.
I eat fruits in season because I
don’t like this idea that all
fruits are available all year
round. In Brazil, many of them
are, but only because of absurd
air miles and outrageous carbon
footprints. People often say now
that technology is now able to
produce almost any vegetable and
fruit in any circumstances,
anywhere, any time. Is this
good? I think not. Let’s follow
the seasons.
Reference
-
http://pt.wikipedia.org/wiki/J._Borges
Popular knowledge
Evidence based decisions
Remember my last column? I
started by celebrating the
pleasant weekend I had in Silva
Jardim, a rural area of the
state of Rio de Janeiro State,
with Dona Manuela and her
family. (1). Her pleasure and
smiles go far beyond the
convenience of having fresh
herbs in her backyard.
I now introduce what I have to
say below. For a long time Dona
Manuela used to grow vegetables
and ‘take care’ of her rural
property, using ‘pesticides’ and
‘herbicides’, which I will now
call ‘poisons’. But she then
associated ailments she was
suffering with the handling of
poisons. Her neighbours were
also suffering. So she decided
to quit using them, and her
recurrent health problem she was
most bothered about vanished.
She did not wait to read in the
scientific literature of any
consistent results from
randomised controlled trials.
She now has a strong sensitivity
to poisons. When her daughter
brings vegetables and fruits
from the city, she feels sick,
she senses strange odours coming
from the beautiful and
apparently fresh produce, she
senses poison. For her now, this
is why growing and talking about
growing her own tomatoes,
lettuces, herbs, is so pleasant
for her.
Reference
- Gomes F. Spread the
taste, and other items.
[Column] Website of the
World
Public Health Nutrition
Association, September 2010.
Obtainable at
www.wphna.org.
Poisons
The big Brazilian picture
It was only last year that I saw
the big Brazilian picture about
agricultural poisons. This was in July 2009,
during the Third National
Seminar on Pesticides, Health
and Society, held in Brasília.
This brought together many
social movements, in addition to
the Brazilian government’s
health and agriculture
executives. The discussions
ranged from impacts on peasants
and consumers health, to
environmental and development
issues.
The breaking news was that
Brazil is now the country that
is the top user of poisons in the
world, in 2008 passing the USA
(1). One of the reasons is that
some molecules that had been
prohibited for use in China
(methyl parathion and methamidophos) (2) and in the US
(carbofuran) (3) had to be
exported somewhere else.
Industry would not, after all,
want to lose sales. So with the
agreement of the national
poisons control authorities,
they have been dumped on Brazil.
That helps to explain why Brazil
has reached 800.000 tons of
poisons bought in 2008,
surpassing the USA (1). Also the
‘safe limits’ allowed to be
found in food are higher in
Brazil. For instance, Brazilian
soya can include 10mg of
glifosato per kilogram, whereas
in the USA the limit is 5mg/kg
and in Europe 0.2mg/kg (4).
During the seminar I heard what
I thought was good news.
Brazilian legislation forbids
the advertisement of poisons to
the general public. But, there
is no restriction on advertising
and marketing to farmers, the
people who use the stuff. Yes,
industry can promote their
poisons to the people who buy
and use them.
There is still more. Medication
in Brazil by law has to be
re-assessed every five years
after its first approval. But
once poisons are registered the
approval is indefinite. A
complex lawsuit must be
conducted to require
re-assessment and prohibition of
molecules; once they get
registered they can be out there
forever.
The good news
All this said, the Brazilian
National Health Surveillance
Agency (ANVISA), has been done a
great job promoting the
re-assessment of some molecules.
Also, they are increasingly
expanding the Analysis Program
of Pesticides Residuals in Foods
(PARA) (5). This programme takes
samples from the sale points of
the most consumed fruits,
vegetables, beans and cereals in
Brazil, and analyses them for
the presence of poisons.
This makes the farming industry
nervous. Thus, the Brazilian
media has run stories based on
the results of this sampling,
top-ranking the bell pepper in a
black list of the vegetables
with most irregular poison
residuals. This is awful for the
bell pepper market. So
producers’ reaction to the
astonishing statistics resulting
from their bad harvesting
practices is to complain, saying
that ANVISA is exaggerating or
being alarmist, and that some
poisons in food will never harm
anybody.
In response, ANVISA has been
toning down its media releases.
But its work is clearly in the
public interest. Take tomatoes.
Among all foods analysed in
2007, tomatoes had the higher
proportion of over-the-top-limit
samples with 44.7 per cent,
which dropped in 2009 to 32.6
per cent. (5). Better, although
still horrible.
References
-
www.portal.anvisa.gov.br
-
www.communityipm.org
- Eisler R. Handbook of
Chemical Risk Assessment.
Health Hazards to Humans,
Plants, and Animals.
Boca Raton: CRC Press, 2000.
-
www.revistagalileu.globo.com
- All PARA reports are
obtainable at
www.portal.anvisa.gov.br
Congresses
Pigging out in Lisbon
There is much less to say then
to show in this item. In August
I attended the 28th
International Horticultural
Congress in Lisbon. It was
massively sponsored by the
poison and commercial seed
industries (1). Maybe because of
the intensification of use of
poisons, the congress organisers
changed the emphasis of the
buffer dinner reception menu.
Here you get a sight of it, in
the picture below:

The picture shows a whole pig
barbecue being enjoyed by the
congress delegates in the
gardens of the Burnay Palace in
Lisbon. Were vegetables also
available? Oh yes, as shown in
the picture below. But as you
can see, this magnificent spread
was almost entirely ignored.
Could this be because the expert
delegates were all too aware of
the poisons in and on
commercially produced
vegetables?

Nature®
The congress’s central theme was
‘Science and Horticulture for
People’ but its real purpose was
‘Science and Horticulture for
Profit’. Most of the programme
was driven by the profit
imperative. Topics included
which cultivar market to invest,
and choosing whether to grow
fruit and vegetables for fresh
market, or to food industry to
become processed. (Did you think
the fruits and vegetables you
find at the supermarket are the
same as those used as substrate
for processed food and drinks?)
Other topics included ways to
patent fruit.
During the conference I was also
introduced to the first
commercial Prime-Jim® and
Prime-Jan® blackberry varieties
(2). The truth is, that almost
nothing in the conference had to
do with science and horticulture
in the service of people. True,
various speeches appealed for
more novel approaches to tackle
the world’s food supply needs.
These used the old argument that
the population is increasing,
and for this reason we should
push food production
increasingly and intensively up.
References
-
http://www.ihc2010.org/docs/Sponsors.pdf
-
http://organic.kysu.edu/Blackberry.shtml
Joke of the month
Coke™: good eating!

The Coca-Cola Company has
developed a new PlantBottleTM
This is made from 30 per cent of
plant material as well as 70 per
cent of the usual polyethylene
terephthalate (PET) plastic (1).
Here it is above. As a result
Coke™ has received a Gold Medal
at the DuPont Awards for
Packaging Innovation (2). By the
way, besides the plastic sector,
DuPont is one of the six biggest
companies that drive the poison
business worldwide.
Will Coca-Cola now need to take
over the Amazon forest to
produce the material for these
bottles? No. The plant material
is made from the residues of
sugar cane and molasses (1).
That’s what we call a real
sugary drink!
References
-
http://www.thecoca-colacompany.com/presscenter/nr_20090514_plantbottle.html
-
http://www.thecoca-colacompany.com/presscenter/nr_20100525_plantbottle_award.html
Request and acknowledgement
You are invited please to
respond, comment, disagree, as
you wish. Please use the
response facility below. You are
free to make use of the material
in this column, provided you
acknowledge the Association, and
me please, and cite the
Association’s website.
Please cite as: Gomes F. Six
hours of words from our sponsor,
and other items. [Column]
Website of the World Public
Health Nutrition Association,
October 2010. Obtainable at
www.wphna.org
The opinions expressed in all
contributions to the website of
the World Public Health
Nutrition Association (the
Association) including its
journal
World Nutrition, are
those of their authors. They
should not be taken to be the
view or policy of the
Association, or of any of its
affiliated or associated bodies,
unless this is explicitly
stated.
I am a colaborator with Carlos Monteiro
on work on the
theme of his Porto presentation.
This column is reviewed by
Geoffrey Cannon. I thank Walter
Willet for the challenging talk
we had during the congress. I
thank Felipe Gomes for sending
me the fruits printing images
from J. Borges. My many thanks
to Manuela for sharing her great
knowledge and hospitality.
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