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PORTO 2010
HOT TOPIC |
Are we for sale?
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The photograph here shows part of
the packet of Chocapic®. This is a
Nestlé sugary ‘breakfast cereal’
aggressively marketed using the
theme of greed, to young children in
Chile – and no doubt many other
countries. It comes in normal and
also double super-size 900 gram
packs. Its slogan (not shown in the
photograph) is ‘the fantastic
experience of chocolate’, and the
package also advertises ‘free’
‘intergalactic’ toys.
Dr Guido Girardi, the Chilean
senator who heads his country’s
senate health committee, was invited
to the Porto congress by Association
founder member and former IUNS
president Ricardo Uauy. In a session
on shifting science to policy to
action, Dr Girardi flourished a
packet of Chocapic®. In effect, he
said: ‘If you want to stamp out such
outrageous exploitative marketing,
legislators and public health
professionals must work together,
and right now’.
But how? Infuriated Porto
participants, and colleagues all
over the world not at the congress,
discovered an internet media
statement by Nestlé, released by
Reuters during the congress, now
also on the Nestle website at
www.nestle.com. Its headline was
‘Nestlé focuses on nutrition at the
World Public Health Congress in
Portugal’. Its story advertised an
out-of-session lunchtime symposium
paid for by Nestlé. The release gave
some readers the impression that
Nestlé was setting the global public
health nutrition agenda.
Congress president Maria Daniel Vaz
de Almeida reacted emphatically,
stating officially that the Porto
congress ‘Does not endorse any
statement made by sponsoring
companies in connection with the
Congress. Any statement and/or
dissemination of information by any
means is the sole responsibility of
the respective author(s) and does
not reflect the agreement of the
Organization’. Science programme
co-president Lluis Serra-Majem also
confirmed that the media release
contained errors. But it was of
course the Nestlé claims and
impressions that got worldwide media
attention. It’s likely that their
story was picked up by thousands of
media outlets.
Hanky-panky
‘Industry whose profits depend on
products that consumed in typical
quantities are harmful to health,
increasingly go in for such
effective hanky-panky’ said Carlos
Monteiro, Association founder member. ‘As a profession we have
only ourselves to blame. If we sell
space on our conference programmes
and within the conferences itself,
to such transnational companies, of
course they will take maximum
advantage of this. They have
products to sell, positioning to
maintain, and finance houses
watching their bottom lines Of
course they will give the impression
that they are “moving towards
healthy and sustainable nutrition
for all”, in partnership with the
profession. Of course if we let
them, their public affairs people
will deeply penetrate conferences,
and will charm, confuse or co-opt
nutrition professionals. This is
their job’.
‘It would be an error to suppose
this issue was just about Nestlé’
added Fabio Gomes.
His
column in the October issue
(this issue) of the Association’s
website, points to the case of
Danone, sponsor or supporter of a
whole series of Porto official
scientific sessions on ‘hydration’.
‘These symposiums were all about
moving away from drinking sugared
soft drinks and towards drinking
bottled water’ he said. All the
water at the Porto congress was
supplied by the Danone water
division, so that all participants
became walking and drinking
advertisements for Nestlé and Danone.
‘Is this a problem?’ asked Fabio.
‘Of course it is. How come there was
just one session at Porto on the
topic of breastfeeding? How come
there was no reference in the Danone-supported
sessions to the public good of fresh
water like that comes out of our
taps?’
Who is responsible?
‘A key problem’ added Association
publication secretary Geoffrey
Cannon ‘is that very few of the
distinguished scientists listed as
members of programme committees, who
give conferences special status,
have any actual responsibility.
Instead, decisions are made by a few
extremely busy colleagues. These
essentially work as volunteers, with
expense accounts. Their job is to
make their conference a success,
which includes breaking even or
making a surplus. They are put under
pressure by the professional –
commercial – conference organisers,
who tell them that if for example
they want to jet in ten more
colleagues to add more lustre to the
scientific programme, they will have
to accept flogging off sessions to
conflicted industry, and giving such
industry a free hand’. He added ‘But
what makes this much worse, is that
such sessions seem to be official,
and are promoted as the best
science, within the programme, and
then in as in the case of Nestlé, by
media releases whose messages drown
out any squawks of protest we may
make. The profession is being
treated as a stooge. The first step
to a solution is to become aware of
what is happening, and why’.
‘The current penetration of our
conferences by conflicted industry
must not continue’ said Association
president Barrie Margetts. ‘With our
partners Abrasco, we are now
planning Rio 2012, the next world
public health nutrition conference.
Rio 2012 will flourish with funds
from registration fees, and from
sources of public money, full stop.
Will we ask individual executives
who work for industry to participate
in Rio 2012, so that we can reason
with them? We are consulting
colleagues about this but yes, I
think we will – with clear
labelling, and on our terms. Rio
2012 is not for sale’.
Editor’s note. The issue of
professional ethics concerning
public health nutrition conferences
is the topic of
last month’s and also
this month’s
World Nutrition editorials.
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